Roads Luxury Groups consists of publisher Roads Classics, perfume brand Roads, and film company Roads Entertainment, which is still in the process of its establishment. Roads Classics presented its first 10 books of classical literature in October 2013.
Perfume project Roads was first presented at the Florentine exhibition Pitti Fragranze in September 2013. This project was conceived and gradually brought to life by actress Danielle Ryan, who coincidentally is the great-granddaughter of the founder of Ryanair. So the project actually happens to be wider than only perfumes. It also includes fragrances, books, movies and music, and interesting people—in general, it should include all the reasons why we love roads and travel.