Profumum Roma

Profumum Roma was founded in Italy in 1996.

The story has its roots when Celestino Durante returned from World War II to his small suburban hometown of Sant'Elena Sannita, primarily a farming and livestock-raising community with a notable trade in knife-grinding. Armed with a strong work ethic and some skills, Celestino gathered his few possessions and left with his new wife Luisa to seek opportunities in Rome. As it happens, Celestino was one of many who made the journey—part of a generation of young men from Sant'Elena who plied their trade on bicycles and scooters before sacrifice and hard work enabled them to open shops and manifest their talents. The knife-grinding wheel that could hone razors and scissors was soon accompanied by shaving soaps, hair lotions and colognes. Years pass and the names of the young men from Sant'Elena now embellish the most beautiful streets of Rome. The knife grinders from Sant’Elena are now among the most important perfume makers of the Eternal City.